Saturday, February 1, 2014

Google to Sell Motorola Samsung Fun?


Lenovo has announced a deal with Google to buy Motorola's handset division valued at 2.91 billion U.S. dollars. The purchase is the largest technology transactions conducted Lenovo so far.

Previously, it had been there " signs " that Google will release Motorola after acquiring the company in 2012 and valued at 12.5 billion U.S. dollars. When it was, many suspect that Google's goal is none other than master Motorola's mobile patent portfolio totaling about 17,000.

But the real reason may be more than that. Christopher Mims of Quartz suspect that once Google bought Motorola to compensate Samsung has meraksasa in the realm of Android.

The relationship between Google and Samsung is rather unique. On the one hand, Google's Android benefited from dissemination via Samsung handsets. However, the position is too dominating Samsung Android ecosystem allegedly worried that the Internet giant.

On the other hand, Samsung has shown no indication that it would too dependent on Google's Android platform. Samsung - Google relations strained after Google buys Motorola handset division, especially after the spawn Motorola Android models ciamik are like Moto Moto X and G.

The acquisition of Motorola made ​​the top of Google is not just a friend of Samsung, but also his opponent directly in the hardware business. The Korean electronics manufacturer then increase the pressure on Google to release mobile OS Tizen homemade with the name.

Reconciliation

Later, Samsung and Google look " reconciliation " through a patent licensing agreement. Samsung also stated this week will stop providing similar services owned by Google in the handset makes.

Services include application store is the Samsung Hub and Media Hub interface is placed in front of various Galaxy series handsets. Both services are threatening Google Play services and media library on Android because it has a similar function.

Samsung also spread various core application similar to the default option in Android, including browsers, e - mail, notifications, messaging, and others. As a result, users should choose the Samsung handset which application will be used : Samsung's or Google ?

Now, with the cessation of Samsung emulate these services, confusion will not happen again. Immediately after the announcement of Samsung, Google announced Motorola will sell to Lenovo so no longer a competitor Samsung in the handset business.

Is there a connection behind the sale of Motorola by Google - Samsung partnership agreement ? Is that the price to be " paid " with the Android faithful that Samsung ?

Motorola at Lenovo

Then, what will happen to Motorola after Lenovo bought ? Chinese manufacturers have a strong position in developing countries, while Moto G many referred to as the best cheap Android handsets.

By buying Motorola, Lenovo opened the way to the market areas in North and Central America where Moto Moto X and G welcomed by consumers. Perhaps, Lenovo will be updating Moto Moto X and G of this year, and make it as a flagship product.

" We will use the brand ( Motorola ) to improve our business. Brands Motorola is also very strong in China, " said Lenovo CEO Yang Yuanqing.

Whatever is done Lenovo, Google would create a competitor to Samsung, headed by former Google ( Motorola CEO Dennis Woodside ), at least for now. Lenovo is also the largest PC manufacturer in the world has also been proven to be successful in the hardware business with thin margins.

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